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The Press for Creativity
By Mark Sincevich

It seems that creativity will flourish when we increase our chances for seemingly random events to occur. The best way to work this randomness into our thought patterns is to develop the habit of being exposed to new ideas, people and concepts on a regular basis.   If we take the time to plan for this randomness by limiting our distractions, we can increase our ability to solve problems, allow for more innovations and achieve a more fulfilling life.  

One big distraction for me recently was staring at over 100 e-mails every time I opened my in-box.  Each time I sent another message, I was reminded of all that I had left to do.  All of a sudden when I opened my account one morning, my screen froze as if in the midst of a shudder like one feels while getting out of the neighborhood pool as a cool wind blows.   And then everything was gone.   I had no in-box, no sent messages and no folders.  I was upset at first and then I felt free.  Instead of working on more doing, I could start increasing my chances of 'being' more creative by getting out of my office and under an open sky on a more regular basis.   

Exposure to New People
The press for being more creative might involve purposely exposing ourselves to a new magazine, to a restaurant with food we might not normally eat, or to working in a new environment such as a coffee shop with character.  We just might meet somebody interesting in a coffee shop that could turn out to be our next customer.   When we do this, we increase the chances for new ideas and innovations to occur.  Another powerful way to increase our chances for creativity and innovation is to form a group of masterminds.   A group of masterminds meets on a regular basis and allows us to be exposed to other people who have different backgrounds, cultures and professions than our own.  Even in the same profession, forming this type of group will allow you to tap into the diversity of fellow employees and get to know people beyond their job titles.  

Introduce Random Events
How many times have you noticed something new walking home from work?   The place or item in question was always there, but you just needed to be in the right frame of mind to see it.   A great way to increase our awareness and subsequent creativity is to introduce more random events into our lives.   My first suggestion is to go somewhere different for the midday meal other than your desk. If your lunch choices are limited, then bring a personal journal to record your thoughts, observations and aspirations after you finish your sandwich in a place away from the office.  Making time to write in a journal is an excellent way to allow our thoughts to form unique and interesting combinations.  Other examples include taking a walk around the block to a new destination, forming a camera, food or wine tasting club, adding art in some way to a project in which you are working, and taking in at least one new class after work each month.  All of these activities serve to focus our attention in another area for a period of time.  This is of paramount importance if we are trying to come up with a new approach to solving a problem, to create a new product, or to have a more complete and fulfilling life.  We need to make the time for the random nature of creativity to work its magic.  

Combine Knowledge Areas
When I was hired to photograph President Bush's second inauguration in January 2005, I had to capture photographs of luncheons, balls and the inaugural parade as it drifted down Pennsylvania Avenue.   This meant waiting in the cold wind for a long period of time on the ledge of the Ronald Reagan Building for Internal Trade.  As the first large triangle of motorcycles started coming towards me, I began snapping away.  However, before the President's limousine was set to come into my field of view, my digital camera went totally dead.  There wasn't any explanation at first.  I took a deep breath and then remembered a hiking expedition I had taken to Bhutan.  At high altitudes it can get pretty cold and this greatly lessens battery power.  I quickly popped the four AA batteries from the camera into my mouth, careful to be in full view of the Secret Service Agent standing next to me.   I didn't want him to think I was going to power a hidden destructive device in my stomach.   After 30 seconds, I put the batteries back into my camera and was able to get great close up photographs of the President's limousine and the rest of the parade.  If I hadn't been exposed to high altitude hiking, I would have not been able to apply this lesson to my photography.

In order for organizations to increase their ability to solve problems, develop new ideas and to have employees who feel a high degree of accomplishment, they must provide the space for random events to occur.  When we make time for our knowledge and experience to collide with a new event in our lives, the chances for a creative outcome increase. We simply need to trust our intuition and see where these connections lead.   Instead of working overtime, taking that class after work now seems like an even better idea.  When people and organizations make time for random combinations to occur, their creativity can't help but break free on the open sky.  

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Mark Sincevich works with organizations to develop leaders with more focus and creativity. He does this through a unique photography angle in his speaking programs and writing. Mark is the chief perspective officer of his company, Leading with Focus, and the executive director of the Digital Photography Institute. He can be reached at 301-654-3010 or www.LeadingwithFocus.com .